Memory
Why companies forget what they learn, and how to build a verifiable and proactive company memory.
How to keep customer feedback from dying in WhatsApp
Your best customer insights arrive in voice notes, screenshots, and informal chats. Here is the 3-step process to capture customer feedback and link it directly to product decisions.
Why your ChatGPT starts from scratch in every conversation
You re-explain your company every single time. That's not a flaw in the model, it's a consequence of how it's built. What it costs you, and where your memory should actually live.
Finding a document is not remembering
Your search only returns what resembles your question. But the information that matters almost never resembles the question you ask. That's the difference between searching and remembering.
A decision is not a frozen file: it evolves
You write your decisions down, and they quietly become wrong. The problem isn't poor documentation, it's treating a decision as a frozen file when it has a shelf life.
Your company doesn't have an organization problem, it has a memory problem
You keep adding tools and folders, but things still get lost. It is not an organization problem, it is a memory problem. Definition and the 3 signs.
How to keep track of your decisions (and never re-debate them)
Keeping track of a decision is not just writing it down. The 4-part method, with an example, to keep the why and stop re-litigating decisions you already made.
Your company's memory shouldn't live inside any AI
The model is rented. What it learns about your company should stay yours. Where your memory lives, who controls it, and how to keep it sovereign.
Notion is not a company memory
Notion is a great workspace. But a workspace is not a company memory: it stores your pages, it does not bring back what should still matter.
Why startups forget their decisions (and how to stop)
Startups decide, learn and exchange every week, then forget most of it within months. Why it happens, what it costs, and how to stop the amnesia.